Reason SDK 2: time for Native Instruments to step up?
Dear Native Instruments,
Now will you maybe, perhaps, please… consider developing Rack Extensions for Reason?
Recap from a year ago
The video above was a plee I did a solid 11 months ago, to NI, to ask if they wouldn’t join the whole rack extension game.
As you can see in the comments, a lot of people feel very strongly about this idea and it proves that there is definitely a market segment for Native Instruments rack extensions. Unfortunately, they’re not here yet.
But there is hope!
I don’t know if any of you guys noticed, but the kind folks at Propellerheads (developers of my favorite DAW for producing: Reason) have just released the Reason SDK 2 into the wild, ready for all developers to have at it.
Most of us here are musicians and producers, so I’ll just translate that into laymen terms for you. It simply means they updated the code base that developers use to create their rack extensions.
Propellerheads promises a whole feature set of updates, but the one I’m most interested in is their new interface design possibilities.
In their own words:
Among other additions, SDK 2.0 brings the very exciting ability to create custom interactive displays. So if you can dream it, and you can code it, you can make it.
Now, I am not a programmer. But some smart people in the comments of my video mentioned that this might be exactly what put Native Instruments off from developing rack extensions. The fact that SDK 1 didn’t allow for complex graphical user interfaces.
Since there’s now a new SDK with much improved functionality and possibilities where this issue has been addressed… I’d like to shout out to Native Instruments again. Maybe this time, nothing will stand in their way of making Kontakt for Reason, Massive for Reason or indeed transform their entire Komplete site!
Here goes nothing. If you guys pass the message around, I’m hopeful that they will hear the message. In fact, the first time I launched the video, the message was already heard by one party! Propellerheads themselves answered rather cryptically:
Perhaps this time, we can expect an answer from Native Instruments as well. It’s in your hands now, people. If you don’t share this message, no one will!
Let’s do this together.
Kevin – The Soundcoach